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February 28, 2012

Apple’s Non-Teaser Teaser

I call this: mac,tech — Posted by KP @ 6:18 pm


When Apple sends out a teaser about an upcoming product announcement, they’re usually pretty coy, even if overwhelming evidence has already confirmed what the announcement is suspected to include.

The rumor about the current announcement goes something like this: an iPad with a retina display. Pretty much all evidence supports the idea that the iPad 2 is about to be replaced, and that software support for a higher-resolution iPad already exists.

So Apple just sends out a picture of a retina display. The photo is so clear that the team on CSI could identify the fingerprints of the model without even using their magical “enhance” button, and you still can’t see any pixels on the screen. That’s a retina display. That’s definitely not an iPhone. The only things it could be are an iPad or some other device that hasn’t previously existed — that’s constructed just like an iPad. Or a MacBook with a retina display, laying on its screen, displaying iOS upside-down. Nope, I think it’s an iPad.

I should mention that an amazing amount of analysis has gone on around the web today just on the subject of whether this photo proves the removal of the home button. It mostly has to do with the location of the water bubbles on the wallpaper, believe it or not. The conclusion is that either the home button has been removed, or they flipped the iPad upside-down to tease us. I’m ambivalent about the home button. I question what would replace its function, but confident that they wouldn’t get rid of it unless they came up with an elegant solution. There’s also been a decent amount of trouble with the button on the iPhone 4, so maybe they’ve been looking to eliminate the failures that come with having moving parts.

Anyway, we’ll see what it’s all about on March 7. I have been comfortably opposed to owning an iPad until they release one with a retina display. Now that this impediment to iPad ownership appears to be removed, I’m still not convinced it would be useful enough to justify the purchase. My other concern is this rumor about a 15″ MacBook Pro with the form factor of the Air, which if true, would eliminate some of my reasons for wanting an iPad at all. Patiently waiting…


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